Do you know what a Squeeze page is? Do you know what a landing page is? There both exactly the same thing.
A page that is specifically designed for prospective buyers or email subscribers to land on.
The best landing pages have no sidebars, footer, header or navigation and convert the best.
If you’ve ever wanted to know the easiest way to design a landing page using the Thesis theme you’re in luck.
First you need to create a new page or use an existing page and you may choose to hide it from your navigation which can be done if you have a custom menu.
Otherwise you can install a free wordpress plugin by Simon Wheatley – Exclude Pages and tick the box on the page you want to exclude.
Some squeeze or squeeze page templates actually cost more than the entire Thesis Theme for WordPress
Then you need to paste the code below into your custom file editor.
You’ll need to edit the code and change the page/post I.D to your own.
The way to find the correct I.D is to hover your mouse pointer over the page or post title when your inside you menu and you’ll see it at the bottom left hand corner of your screen.
You can also place your mouse cursor over the preview post/page link when editoring the page and you will also see the page I>D in the bottom left hand corner of your screen.
It should look like this: 664 is mine and yours will be different so replace the page i.d in red below and paste all the code into your Thesis custom file editor.
Here’s what the php code should look like in your custom editor.
Don’t forget to add your own page i.d
Your landing page will then be totally bare so you can then design your sales page the way you want.
You can add videos, images, opt-in forms, payment buttons, and anything else you want to use to get your readers to focus on. These can be added directly into your WordPress page editor, and require no further php code.
Keep it simple and in the middle.
A landing page can be used for any action that requires a specific result by focusing the reader on performing an action which may be to enter an email address or buy a product or service.
Here’s a few tips on how to design a great landing page that converts.
- Put your sales copy in the first few sentences and get straight to the point. 80% of site visitors won’t scroll below the fold.
- Keep your content simple and uncluttered. Use plenty of room so your readers can easily focus and absorb your call to action.
- Optimize your page load speeds and install a caching plugin so your readers don’t have to wait to see your content.
- Use the same colors and sales copy you use in your banners or PPC ads. Keep it familiar.
- Create a Killer Headline. Your headline is crucial to draw your readers into the body of your content.
- Don’t use the same page template that’s on all your other wordpress pages/posts. Design proper pages using the code above.
- An effective landing page asks for one specific action, and that’s it. So don’t forget to clearly ask for that one specific action and not 2 0r 3 things. To many choices only confuse readers who will then not take any action.
So where’s your landing page?
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