There’s much to learn about wordpress seo however the basic fundamentals are by far the most important and have the biggest effect when applied correctly in practice on every blog post you write.
Using WordPress the first time can feel like you’ve been thrown in the deep end so here’s some great tips on how to use WordPress Seo to make a successful start to blogging and receive the best WordPress training to learn WordPress.
Boost Your SEO By Using A Custom Permalink Structure For Each WordPress Post
Each post on your blog has a unique address. This is called a permalink or URL. The best custom permalink structure should include:
- Your top level domain (include a relevant keyword in your domain which is related to your sites content)
- Category (again, should have a keyword in it related to your content
- Post slug or post link (this will normally be the posts title which should also have relevant keywords)
/%category%/%postname%/ is the best custom permalink structure as it includes relevant keywords in all 3 which will be the same as the what the searcher enters into the Google search box (search query). Go to Settings – Permalinks in your wordpress dashboard
Make sure you install Dean’s Permalinks Migration Plugin. To Do this go to Plugins – Add New and Enter deans permalinks migration into the search box. Install and activate the plugin.
You may also want to install the Permalink Redirection Plugin as well
Here’s an example of one of mine http://wpsites.net/wordpress-plugin/seo-plugins/
Note the 5 keywords in this permalink that relate to my sites overall topic, category and postname which are all keywords. This post brings in lots of search engine traffic because of this permalink and because of the relevant content in the post to the searchers query.
Site Name, Titles Tags and Post/Page Titles
Your site name along with your title tags and post/page titles should all be closely related keywords relevant to the content on your sites posts/pages. Title tags are one the most important seo elements on your page. It’s the first chance to tell search engines what your page is about, and search engines weight this particular tag very heavily.
As a best practice, most SEOs agree that your keywords should be near the beginning of the title tags, Site name and page/post tiles because it helps with rankings
Clean Coded Themes Offer Far Superior Seo
Make sure your site’s code is clean and free from errors. Errors in your code may prevent a search engine from moving through your site successfully. This can happen with some free themes therefore you may consider a premium version of the wordpress framework which enables you to add your own stlying (css) and functions (php) to using a wordpress developer. The other option is to use a premium theme on top of your framework.
Put Content No.1
The search engines scan your site with a robot. Googles is calls theirs the Google Bot which you may see on your site stats. They cannot see your site so it doesn’t matter how beautiful it looks!. They can only read the content and code so make sure the words written are highly relevant to your site, category, post title and sub headings.
If your content is qaulity and linked internally properly, they will give you a good score which means a good result on thier search engine results page (SERP)
Relevant Content is What The Search Query User Wants
If you have a site named tea.com, make sure you have different categories of tea. If you write a post about green tea, don’t start rambling on about coffee, milk and sugar! Get the drift? However, you can ramble on about different types of green tea, different flavours of green tea and different brands of green tea.
Also include links within the body of your post or at the end to content on other posts that is related to green tea in some way.
Keywords are The Key to Unlocking Googles Secret Formula (Algorithm)
Keyword research is the foundation of good on page seo. Use it every time you write a post and it will only be a matter of time before you master it. You will then be in a powerful position to write content that ranks well in the search engine results.
Try these free resources relating to keyword research:
- Google itself offers related searches at the bottom of every results page
- Google offers a free adwords tool for keywords
- Google offers a Wonder Wheel for keyword relevancy and depth
- WordPress can be integrated with third party seo plugins, some free, others premium
Internal Links and Incoming Links – Qaulity is Far Superior to Qauntity
Linking the keywords in your posts to other posts on your site that offer related content shows the search engines you cover many bases for the search query. This will help your search engine results far more then incoming links as they only represent 1/200 of the formula which the search engines use to score your content.
Many believe incoming links are the most powerful factor to influence and increase thier search results however spammers have forced the search engines to dramatically reduce the weight given to incoming links. Paid links are also penalised by the search engines.
Incoming links from sites with a higher page rank than yours will help increase your page rank especially if the site that links to you uses the correct keywords in thier anchor text and thier sites content is highly related to yours. However, Page Rank (PR) is only 1/200 of Googles formula when determing your seo score and Google themselves deleted page rank from Google webmaster tools back in 2009.
Ways to generate incoming links to your site include:
- Add your site’s url to your signature on forum posts on other sites.
- Submit your site to directories.
- Write related articles and submit them to article directories with a link in your anchor text keywords back to your site.
- Note: Leaving comments on blogs will not help your page rank or search engine results. Most blogs including wordpress use or offer the rel=”nofollow” for comment links left on thier sites. Don’t waste time and comment spam
Seo for Anchor Text and Images
Anchor text is the text used within the link. For example – Best wordpress seo plugin
The text with the link, Best wordpress seo plugin contains at least 3 keywords and many combinations of keywords and key phrases (long tail or mutiple word keywords). When linked to a page or post that contains content and related keywords about “Best wordpress seo plugins” the anchor text is correctly applied for best seo practice.
This is far more powerful in increasing your search results than irrelevant incoming links from unrelated or no follow sites.
Google does not have eyes! It cannot see your site so add relevant keywords to your alt text when you insert or embed images anywhere on your site and it will read them. This tells the search engines what the image should relate to.
Keywords in Your Domain Carry Weight in SERPS
At the moment it seems the search engines give much weight to the keywords in your domain. This may change as more site owners use this strategy to help increase thier relevancy and seo score. The search engines change thier formula (algorithm) every day.
I have witnessed this many times where internet marketers buy a domain with a keyword in it when a merchant launches a new product or service and even beats the merchant in the search results using the merchants sales copy. Not advisable to use someones elses content however you can always write your own.
Combination of Your Keywords, Titles, Headings, Internal Links and Anchor Text
The search engines evaluate all the above giving credit to certain words and combinations of words and phrases. Words and related phrases found within your post content are compared to words found within your links and titles. The more that match, the better your seo score.
They scan your site following links and take the data back to thier super computer and run it through their secret algorithm using over 200 factors to determine where to place a link to your pages content in thier SERPS.
Search Engine Site Submissions
Creating a XML sitemap and submitting it to the top 3 search engines is the best way to inform them what your site is about so they can score your content and place your posts and pages in thier SERPS. You can aslo submit your RSS feed so your updated content will be scored and you will achieve faster search engine indexing. Once your site is established with popular links they will pass by many times a day.
RSS Feed Submissions
WordPress comes built-in with various feeds, allowing your site to be viewed by various feed readers. Many search engines are now accepting feed submissions, and there are many sites which specialize in directories of feeds and feed services.Subscribe for Tutorials - Double Opt In