What’s the best on page SEO method?
There is no best answer to this question however there is best practice derived from surveys of hundreds of SEO experts that will get you as close as possible.
Optimizing your content also includes not only targeting the correct keywords but using the correct keyword positions when using the correct on page optimization best practices.
Lets take a look at the general consensus taken from surveys, studies and extensive testing data.
Your title is the most important on page SEO keyword factor and the closer you use your main focus keyword or key phrase(long tail keyword) the more effective it will be therefore the higher your SEO score and higher ranking.
Not used by any of the search engines for rankings however this is an opportunity to add some sales copy like a killer headline which can be 150 characters long, spaces included. Any keywords you use relevant to the search query will be in made bold in the search results snippet.
Keywords in URL
Like Title keywords, keywords in the URL (permalink) should be as close to your domain name as possible. Not as important as the title however the general consensus and surveys from hundreds of leading SEO’s suggest it helps. Example: http://yourdomain.com/icecream is better than http://yourdomain.com/blahblah/icecream if you are writing content on that page about icecream.
Length of URL
Short, descriptive and unique URL’s are more likely to attract attention and used for linking and also rank better in the search results.
There’s no amount of keyword density that proves to be the magic number however a higher use of natural occuring and relevant keywords and key phrases which have the meaning equates to a higher ranking in the search results.
There’s no consensus on keyword variations however it is agreed variations of keywords and key phrases does influence search engine rankings and advise to use key phrases which have the same meaning as the main focus keyword or key phrases y7ou are targeting. Example: Search engine results pages, SERPS have the same meaning.
Generally many SEO’s believe the H1 heading should contain your main focus keyword or phrase and place a significant importance on it. I personally don’t believe H1 should be used unless the size is smaller than the page/post title.
Other Heading Tags
H2-H5 carry very little weight according to the general consensus. As long as they are used correctly and H2 isn’t larger than H1 or your main title they do contribute to your on page Seo score in my opinion.
Image Alt Tag
Important part of on page seo which should include your main keyword or key phrase having the same meaning as your main focus keyword.
Image file name
The general consensus is to use your main focus keyword as the name of your image before you upload it to your server or image library. This supports your Alt Tag SEO score. Example: http://yourdomain.com/icecream is the correct file name to use for an image inserted in a page/post which targets the keyword or key phrase icecream.
All 3 carry a small amount of SEO and should be used on your main focus keyword or key phrase.
The closer your keywords to your homepage, meaning the less clicks it takes to arrive at the page/post which contains your Keywords, then the better this is for on page SEO especially your most competitive keywords.
The more internal links you have on each page/post the better this tends to be for SEO and higher search engine rankings. Make sure you use the correct keywords in the anchor text and the destination includes the keywords/phrases in the page title/url and Main heading H1. Incorrect use of anchor text (linked keywords) is negative for SEO.
Links in Body Content
The general consensus is that using internal linking correctly is becoming more important and the search engines are scoring internal links more favorably then external incoming links. Note: Only the first link to another page/post is counted so any other links to the same page/post are not necessary.
Sidebar and Footer Links
The consensus here are that text links in your sidebar and footer are being discounted and links in your main navigation above your content carry more weight. I don’t think it will hurt to have links in your sidebar and footer as long as they don’t confuse and repeat. If in doubt, leave them out.
Correct use of keywords and correct keyword positioning when completing on page SEO in the first place will provide the best chance of scoring a high ranking in the search engine results. Your content needs to include a killer headline and compelling content to rank well in the search engines.
Two tools that may help you complete On Page SEO are:Subscribe to Free Tutorials