Ever thought about changing domain names to something that’s more search engine friendly?
If your not getting good search results then your not getting consistent traffic which means it might be worth making the change.
Why Its Important To Use The Right Domain
- The name you choose is very important for the success of your website, in particular, the search results.
- The keywords in your domain carry the most weight with the search engines
- Branding without a keyword will not bring you much search results
- According to Google, hyphenated domain names are easy for the search engines to read, understand and index correctly
- Aaron Wall from Seobook states “Google tends to give weight to keywords in the domain name.”
Making The Change
- Once you have completed keyword research and bought you new domain, change the name servers to point to your web hosts nameservers if they aren’t already.
- Fully backup your site and restore all your files to your new domain. Watch this video if you need help
- Make sure you enter your new domain when you are completing the restoration process.
All your permalinks and internal links will be changed to your new domain name giving you better search engine results if you have chosen a name that has a keyword in it relevant to the posts and pages content on your site.
If you merely redirect your new domain to your existing site you won’t get the full benefits because all your internal links will keep your old top level domain which isn’t search engine friendly.
You will then need to redirect your old domain to your new one using your webhosts Cpanel. This way you will not lose any incoming links.
You should experience better search results as a result of the change if you have chosen the best keywords.
Another method you may consider is using a single keyword in your domain with another word for example:
SeoBook – This name has seo in it which is a popular keyword. Seo gets over 6 million hits a month however, seobook gets around 140,000 hits a month according to the latest stats.
Travelcity – Travel gets over 37 million hits a month
FlightsCity – Flights gets 25 million hits a month
Making this change needs to be something you think about carefully and shouldn’t be completed for older sites which have a high domain authority.Subscribe to Free Tutorials