Most of us start out writing content and sharing it with our social media following to try and increase our stats.
Getting to 100 hits a day then working towards 1,000.
If you’re not happy with the amount of existing and new readers coming to your site, then its time to work out the real reason they’re not reading your content.
Later in the post, we’ll also take a look at:
- Reasons You May Not Be Increasing Your Traffic
- Signs You’re On The Right Track
Here’a few things many of us may look at to try and work out why we’re not getting what we could.
- Social Media Versus Search Engine Optimisation
- On Page Seo Versus Off Page Seo
- Qaulity Content Versus Link Building
- List Building and Email Marketing
- Rss Feed Subscribers
- Video hits
- Write more content
Firstly, the search engines love fresh content so much better to use a blog with daily new posts rather than a website with static pages.
This will help you drive more traffic to the static web pages which contain your products and services.
Secondly, social media can drive large amounts of inconsistent traffic to your site unlike search engines that provide a very consistent stream of new visitors.
Unless you write useful content which helps your readers solve problems you’ll generally struggle to increase your traffic and get good search engine results as you won’t get natural links.
Sending out links to your blog posts will only increase traffic coming from your social media efforts if your content is helpful and shared to the people who need it and can use it to their benefit.
Check out your google analytics to confirm where you’re traffic is coming from and which pages and posts your readers are spending the most amount of time on.
While social media can drive large amounts of traffic to your site, it will not be anywhere near the amount that the search engines will provide on a consistent basis.
This is not always the case depending on what you have to offer.
Got Enough Subscribers Who Need Your Help?
Encourage new visitors to join your mailing list or subscribe to your rss feed.
- Offer them a free ebook if they subscribe.
- Include an opt in web form near the top right hand corner of your sidebar.
- Include a Rss or email link after each posts offering more useful tips.
- Redirect anyone that comments to content giving them compelling reasons to subscribe
If you don’t get your first time readers to opt in then you have most likely lost them forever, they just don’t come back because there’s too many other sites like yours on the net to choose from.
You’ll need to build the relationship with your readers based on trust and useful, helpful, interesting, quality, unique content based on your own personal experience as someone that really strives to be an expert and loves what they do.
At the end of the day, the biggest spikes in traffic come from emailing the best content to your list.
The most consistent free traffic comes from search engines but you also need the social media marketing to drive new visitors to your site and increase your readership as you will win some and lose some.
Reasons You May Not Be Increasing Your Traffic
- You’re finding writing new content is a struggle and not really interested in it because you’re not really passionate about your niche in the first place.
- You’re looking at your keyword competitors in your niche and copying all their idea’s.
- You’re writing far too many new posts thinking more content brings more traffic.
- You’re not basing your content on your own personal experience but basing it on other people’s idea’s.
- You’re doing far too much research based on other people’s content and building big lists of content mashed up from others real experience and testing.
- You’re not writing about your own real solutions which you have discovered only through hard work and failure.
- You’re focused on making money and not on working out the real solutions your readers subscribe to your site in the first place.
- You focus too much on Google and base your content around the search engine’s and not the people who arrive from the search engines and your loyal subscribers.
- You’re content is just not interesting or popular because you’re out of tune to what’s really useful and interesting in your niche.
- You’re writing about what everyone else is writing about and not really interested in surveying your audience and finding out what they really need, want and are interested in.
- You’re researching your competitors in your niche for idea’s but you’re not researching your readers and subscribers to find out what they need help with.
- You’re focused on building thousands of links in the first few months thinking this will increase your traffic.
- You’re controlling your comments even from your regular readers who you still moderate and not letting them leave constructive debate.
- You’re not constantly trying to improve the usefulness of your content based on real feedback from your audience.
- You don’t use an author box, haven’t got an about page and have no real picture of yourself anywhere on your site.
Signs You’re On The Right Track
- You’re getting more direct email contact from your readers praising you than non genuine comments on your blog.
- You’re getting 80% plus traffic from Google and your biggest days are on the weekend.
- You’re making over $1000 a month from each 1,000 unique daily visitors and the same from each 1,000 loyal subscribers.
- You constantly feel each day that you have enough work to last you a lifetime.
- You become confused because you have too many great idea’s and can’t choose what to write about.
- You seriously need an accountant or a program which manages all your bits of income which come from a huge variety of sources that you simply cannot keep track of in your mind.
- You’re spending more because you know you can afford it.
- You go over your first few hundred blog posts and add all the real stuff you have learn’t since from your own mistakes and tie it into solutions for your readers.
- You share your most effective secrets that you know work really well even to your keyword competitors.
- Some of the best and most respected experts and talent in your niche start linking to you naturally without doing any deals!
- You don’t get much traffic but you don’t need it because you convert what you get extremely well.
- You say to yourself F**K SEO, I don’t need to waste much time on it because you rank well anyway.
- You don’t focus on making money because your readers want to buy what you’re using anyway.
- You treat your readers like they’re your old friends and give it to them straight knowing they’ll know its B.S if you don’t.
- You’re not trying to sell anything but simply focused on what provides real solutions.
How are your traffic stats really going?
Are you really interested in writing content that’s unique in your niche or are you focused too much on one method?
Increasing the quality of your content so it’s more useful, solves more real problems than has already been written about and is based on your own hard yards of working out real solutions which work, is the key.
Then promote it where it’s most needed, appreciated and used effectively by others.
This will increase your subscribers, increase real natural links which will increase the growth of your search engine traffic slowly but consistently over time.
When was the last time you asked your audience what they really need help with or what they really want to buy or get for free?
Speak your mind and leave all your cards on the table if you like. ThanksSubscribe to Free Tutorials