WC SEO extends WooCommerce by adding SEO features for single products including schema, sitemaps, meta descriptions and OpenGraph tags for social media.
Schema.org Structured Data
- Product schema with proper Product and ProductGroup types
- Variable product support with ProductGroup and hasVariant
- Offer schema with price specifications
- Support for global identifiers (GTIN-8, GTIN-12/UPC, GTIN-13/EAN, GTIN-14/ITF-14, ISBN, MPN)
- Brand and manufacturer support via taxonomies
- Product attributes (color, pattern, material, size) in schema
- Sale price handling with validThrough dates
- Tax-inclusive/exclusive price support
- Availability status (in stock, out of stock, preorder)
OpenGraph Tags
- Product type OpenGraph tags
- Product namespace support
- Title, description, URL, and image tags
- Product price and currency
- Product availability
- Product brand
- Product condition
- Gallery image support
Twitter Cards
- Summary large image card type
- Title, description, and image tags
- Fallback to gallery images
Meta Tags
- Custom meta descriptions per product
- Automatic fallback to short description or full description
- Proper text cleaning and truncation
XML Sitemap
- Standalone XML sitemap for products (no dependencies)
- Uses WordPress native sitemap API (WordPress 5.5+)
- Custom sitemap endpoint for older WordPress versions
- Configurable settings:
- Enable/disable sitemap
- Include/exclude product images
- Customizable priority (0.0 to 1.0)
- Customizable change frequency
- Product gallery images included in sitemap
- Exclude hidden products from catalog
- Compatible with Yoast SEO (optional enhancement)
Admin Features
- Settings page under WooCommerce menu
- Three separate product meta boxes:
- Product SEO: Meta description, product condition, global identifier fields (GTIN, ISBN, MPN)
- Search Engine Visibility: Noindex, nofollow, meta robots advanced settings
- Advanced SEO: Breadcrumbs title, canonical URL
- Configurable meta box position (context and priority) – applies to all SEO meta boxes
- Brand and manufacturer taxonomy selection
- Return policy page selection
Schema Settings
- Navigate to WooCommerce > SEO Settings
- Select taxonomies for:
- Brand
- Manufacturer
- Color
- Pattern
- Material
- Size
3. Select a return policy page (optional)
Product-Level Settings
- Edit any product
- Find the “Product SEO” meta box
- Configure:
- Custom meta description
- Product condition (new, refurbished, used)
- Global identifiers (GTIN-8, GTIN-12/UPC, GTIN-13/EAN, GTIN-14/ITF-14, ISBN, MPN)
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