Do you lose patience when you arrive at a website and have to wait around for 5 seconds for the page to load?
Do you wait or hit the back button and move onto the next website?
Latest studies reveal most of us will start to think about moving on after 2 seconds and the 5 second mark is where most will hit the back button.
So what does this cost you?
For starters, you lose the visitor and if you’re selling online, you start losing sales.
Lets take a look at an example of some of the big online retailers like Barnes & Noble and Ikea.
Clearly Ikea aren’t losing sales as their website loads fast however sites like dealextreme.com & barnesandnoble.com are losing out.
Unfortunately, one of the most basic requirements for an e-commerce site to appeal to customers is still being ignored, and that is latency, or the amount of time it takes for a page to load. This is costing businesses a surprising amount of money and is the subject of a new report by QuBit, the company started by four former Googler’s which looks at big data to help businesses make better decisions. Source: thenextweb.com
According to thenextweb.com sites which take more than 2 seconds to load start causing frustration which leads to both lost visitors and revenue.
In 2006, the average user would be happy if a page took around 4 seconds to load, but by 2009 these expectations had halved to 2 seconds. Whilst the 2012 value remains unknown, Google suggests that any site taking longer than 1.5 seconds to load is ‘slow’ and will consequently be relegated within their search engine ranking.Source: thenextweb.com
Kiss Metrics has produced an Infographic which explains how loading time affects your bottom line from a mobile users perspective.
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