Hooks enable you to display html, text, php and shortcodes anywhere there’s a hook located in your theme. The only problem is you need to create a function in your theme’s files and understand php code to do this.
Another solution is to install a hooks plugin which already includes the code so all you have to do is:
- Decide which position on your site you want to display something
- Paste the HTML, short code or php code into the hook location box
Once you’ve downloaded and installed the Genesis simple hooks plugin, you can then customize your WordPress theme like a professional web designer. No coding skills required.
Learn more about WordPress hooks for the Genesis framework by reading An Introduction to Hooks.