Small business blogs are giving the big corporations a serious run for their money when it comes to blogging. You don’t need a huge marketing budget to take on the big boys.
One of the great benefits of writing regular blog posts is the fact your content will be treated equally. In fact, you are the best person to explain your products and services rather than somebody else. Who knows the story behind your business better than you?
Some friendly advice: Helping your customers, clients & readers by writing valuable content is what it’s all about rather than focusing on self promotion by writing hyped up sales copy about your products and services. Authentic, personal experience’s which help educate and solve problems will gain you trust and credibility from your audience.
Let’s now look at the top 10 benefits of writing a daily business blog for your small business:
Affordable Marketing
For under $200 you can create a blog for your business which spreads the word about you and your business globally. By using Google places you can also focus on your local area. All you need to do is choose & register your website name, choose hosting and then upload a great looking business theme for your new blog.
Networking, Blogging and Social Media
There’s no doubt that combining Social Media with regular consistent blogging form an extremely powerful tool for business networking. Posting your blog’s content to different social media groups and forums can lead to new business opportunities as well as invaluable feedback from your industry.
Leader & Expert in Your Niche
Many existing and prospective customers who need your product or service are searching for a leader in that particular niche and generally frequent the business that seems to be one of the best in that industry.
Increased Traffic from Search Engines like Google
Search engines will crawl your website far more frequently if you also have a blog attached to your website domain. Example: http://blog.yourwebsite.com. Adding helpful tutorials and new content related to your niche on a daily basis brings the search engines and new readers to your site more often than owning a static website with the same content.
Building Trust Builds Your Reputation & Brand
Putting all your cards on the table over time helps tell a story through your blog about who you are, what you do and why you do it.
Education, Problem Solving & Customer Services
Writing simple, step by step tutorials which solve your most frequently asked questions help educate your customers and solve their problems. This represents after sales customer service which builds reputation and credibility.
Connecting With People Like Yourself
Writing a business blog every day will bring you closer to both your competition, industry and other like minded people. Your blog will make it easier for people who share the same interests to find you and make a connection.
Stay up to date with the latest in your industry
Showing your active and up to date with the latest knowledge and expertise is important if you want to appear to be a leader in your field. Frequently updated, fresh content which is unique to your industry niche is crucial if you want to project this image.
Generates Leads & Increases Sales
Business blogging attracts targeted quality leads as you produce content which is specifically targeted to the market you want to sell to. Blogging also produces more traffic to your website which produces more sales especially if you are seen as an expert in your niche.
Blogs Produce Feedback
Many successful businesses don’t start off that way. They fine tune their products/support/services based on being customer focused. Blogs allow your readers to leave comments which is valuable feedback and the more your blog, the more feedback you get for free. This is a form of real market research that is generally very honest feedback and as some bloggers state, ‘Gold’ for business.
Based on my own experience with business blogging, the best results come from easy to understand, actionable steps which solve the problem my readers are searching for. The solution can be in the form of several methods which solve these problems and related issues. Personal experiences of methods i have used myself which work really well, solve problems and save time are most popular.
These are 10 of the most compelling reasons why you should start a blog for your business if you haven’t already and why you should continue to create new blog posts for your business, preferably on a daily basis.
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