Adding a blog to a website is easy but what about adding a WordPress blog to your volusion store?
If you’re not blogging then you’re missing out on over 50% more traffic and 80% more leads according to credible research.
The search engines like Google love fresh content and blogging is the most cost effective way for you to get more traffic to your Volusion eCommerce website.
More targeted traffic from your blog means more leads and an increase in sales.
You can’t install a WordPress blog in your Volusion store however you can easily create a sub domain and link it from your Volusion menu anywhere on your site.
Create a Volusion Sub Domain for Your Blog
Most Volusion users create a sub domain for their blog.
Example: blog.yourdomain.com
If volusion are managing your domain, you can simply submit a ticket for technical support requesting that they create a subdomain for you.
Adding Your Blog To Your Volusion Store
Once you have created a blog, you can quickly & easily create a link to your WordPress blog by creating a new category that will appear on any of your navigation menu’s.
When you are in the category record, under the Advanced section, you will see a field called Alternative URL. Simply add the url of your blog page in this field to link WordPress to Volusion.
How To Increase Sales Traffic With a Blog
Blogging with WordPress is a great way to increase traffic to your store and make more sales. Its also a great way to build your brand as well as backlinks to your volusion website.
- Find out what your readers want and give it to them
- Listen to what your existing customers need and write about it in your blog
- Write information that’s relevant to your industry
- Add content in blog posts that provides solutions to your existing customers problems
Here’s 7 reasons why you start your own WordPress blog and the benefits you’ll get back from adding your blog to your volusion store.
Starting a WordPress Blog
Creating a WordPress blog which you can then link to your volusion store is easy.
I’ve created a Guide to Getting Started with WordPress which is free.
You can also check out this simple to follow article on How to Start a WordPress Blog for Beginners.
Linking Volusion Products from Within WordPress
If you are a WordPress blogger, you can also install the volusion plugin for WordPress and link to your volusion products within WordPress.
Once you have activated the plugin, you can simply embed your volusion product images in your WordPress posts & pages.
Conclusion
Several of my blog readers and clients use Volusion for their eCommerce shopping store and link their WordPress blog to a menu in their store.
If you are currently using Volusion or thinking about starting a Volusion eCommerce store, consider adding a WordPress blog otherwise you will be missing out on sales traffic.
We are thinking of the reverse scenario for a client. They want a WordPress site, that will be their main site. It will have, Events, Resources, Blob… several other “pages” that are not shopping related. A Volusion site is too structured to be the main site.
Any advice on the best way to integrate the Volusion categories / products into the WordPress site ?
Thanks !
Never seen that done before however i’m sure you could install Volusion into a sub directory and do it that way.
Hi Brad, we are told that because Volusion doesn’t host our domain, that adding a sub domain would be bad for SEO, our domain name is hosted on Fasthosts and i can create a separate I.P address but as its not on Volusion servers it will have a detrimental effect.
Alan
Really? So what do you plan on doing Alan?
Yeah, you are correct. Having a sub domain is a bad thing if the only outbound links from your blog are pointing to your e-commerce store. This is one reason why Shopify is better.
There one option i think looks great but customization and cost are 2 things you would need to consider first.